Post by account_disabled on Mar 5, 2024 2:05:01 GMT -5
The communication sector is one of the most favored by the spectacular advances that business intelligence and Business Intelligence tools have experienced in recent times, demonstrating once again that BI environments have definitively gone beyond their original scope of application to comfortably establish itself beyond the margins of finance, the banking industry and the insurance sector. We have seen on previous occasions how Business Intelligence tools serve diverse sectors with critical importance for society as a whole, industries, companies and institutions, both public and private, dedicated to the most varied activities: education, health, sports. .. and the reasons that justify the adoption of BI environments in these cases are the same ones that serve to explain their growing implementation in the communication sector: the possibility of analyzing increasingly larger and more diverse data sets , and of doing so in a A fast and effective way to obtain knowledge from the information provided by this data (especially critical issues in the field of communication) allows us to efficiently cover a good part of the needs of companies in the sector. And even more: not only companies strictly framed in the communication sector benefit from the advances of Business Intelligence tools: also the communication departments of organizations of different magnitude are finding, in business intelligence tools, a solid ally. to carry out its activities by optimizing the processes of analysis, visualization and interpretation of data to support decision making in its own field of action.
Business intelligence Business intelligence and the future of the communication sector The communication sector, as we have begun to see, is no exception when it comes to the advantages provided by the adoption of Business Intelligence tools. We could affirm that, in general terms, business intelligence tools provide added value to the companies that implement them, allowing them to outperform the competition basically in 4 fundamental aspects: Possess greater and better capacity for data and information analysis . Possibility of following current events in real time , reacting USA Student Phone Number List almost immediately to any type of event. Provide information of interest knowing the expectations, desires and needs of the audience. Make the right decisions at any time and from anywhere. But what BI tools serve each of these aspects? How can companies, agencies and consultancies specialized in communication take competitive advantages from business intelligence applied to different processes and areas of action? Why does the future of communication inextricably depend on the implementation of BI tools appropriate to each of your specific needs? Taking the aspects stated above as a starting point for this brief analysis, we see that, by correspondence and respectively, data analysis , mobility , the design of possible scenarios and data visualization play a key role for the future of the communication sector. . Four areas that, as we know, are also fundamental in the development of business intelligence tools.
Data analysis : obviously, the volume of data and information handled by companies and the communication departments of corporations in any sector is increasing and becoming more varied every day. Professionals must be able to analyze sensitive and critically important data, coming from different fields and areas, very often far removed from their own experience and competencies. Therefore, in order to properly process this data and information, it is necessary to have intelligent tools that overcome these and other human limitations. Here Big Data Analytics instruments come into play , with a key role (as is easy to imagine) in the most immediate future of the communication sector. Mobility : This issue is especially critical for the communication sector. The possibility of maintaining work rhythms, of not interrupting vital processes for the development of corporate strategy and of making decisions based on solid information processed and obtained in real time, from anywhere and at any time, becomes a key issue for IT professionals. communication, characterized by the high level of roaming and mobility that their activity imposes with greater demands every day. For this reason, mobility tools will also be prominent players in the communication sector ecosystem in the very near future. In the field of communication, knowing the interests of the audience and offering communicative and informative solutions that meet the needs and expectations of a target audience become especially critical issues. For this reason, the functionalities of the Balanced Scorecard , specifically some such as the design of possible scenarios or what if from the data collected, and correctly structured and analyzed, are especially suitable to cover these needs that in the field of communication are presented in such a patent and prominent way.
