Post by account_disabled on Mar 4, 2024 23:50:59 GMT -5
Veronica Casas Categories Online communication , Marketing , Video marketing What are hybrid events: advantages of this new trend After almost two years of pandemic, we can affirm that there are new habits and ways of using technology that are here to stay, sometimes out of obligation and other times out of devotion, as is the case of hybrid events . And at Bannister Global we declare ourselves fans of this new event format that perfectly combines the best of in-person events with the online world. We are not the only ones, since these types of events have become one of the biggest trends in content marketing for 2022.
Mobility restrictions between countries, autonomies and provinces, as well as the constant new regulations regarding indoor capacity, have promoted hybrid events , a new way of marketing that has brought a bit BTC Users Number Data of fresh air and dynamism to traditional in-person events. In recent months, many companies and entities have been encouraged to organize or participate in hybrid events since the advantages are many. But let's start at the beginning, in this post we are going to explain what a hybrid event is and everything you need to know to know if they can fit into your marketing strategy. What are hybrid events? When the real and virtual world go hand in hand Hybrid events are a safe bet to enhance reach and generate different experiences for the audience.
These are events where in-person attendance (limited in recent months due to the pandemic) is combined with online attendance, both for the public and for speakers. An online event is not just about a camera broadcasting live, the people who experience it from the screen also interact with the environment: the online speakers making their presentations or participating in discussion tables with other speakers who are on the set; and the audience commenting live on their impressions of the event, interacting with the speakers, answering surveys, etc. Hybrid events can have a multitude of options , as it depends on the type of event to be organized, its objectives and its audience. Therefore, it is clear that this new trend opens an infinite field of opportunities in the corporate sphere. Also for an internal communication strategy, at this time when teleworking is the new reality.
Mobility restrictions between countries, autonomies and provinces, as well as the constant new regulations regarding indoor capacity, have promoted hybrid events , a new way of marketing that has brought a bit BTC Users Number Data of fresh air and dynamism to traditional in-person events. In recent months, many companies and entities have been encouraged to organize or participate in hybrid events since the advantages are many. But let's start at the beginning, in this post we are going to explain what a hybrid event is and everything you need to know to know if they can fit into your marketing strategy. What are hybrid events? When the real and virtual world go hand in hand Hybrid events are a safe bet to enhance reach and generate different experiences for the audience.
These are events where in-person attendance (limited in recent months due to the pandemic) is combined with online attendance, both for the public and for speakers. An online event is not just about a camera broadcasting live, the people who experience it from the screen also interact with the environment: the online speakers making their presentations or participating in discussion tables with other speakers who are on the set; and the audience commenting live on their impressions of the event, interacting with the speakers, answering surveys, etc. Hybrid events can have a multitude of options , as it depends on the type of event to be organized, its objectives and its audience. Therefore, it is clear that this new trend opens an infinite field of opportunities in the corporate sphere. Also for an internal communication strategy, at this time when teleworking is the new reality.
