Post by account_disabled on Feb 25, 2024 2:46:48 GMT -5
The health emergency disrupted various areas, one of the hardest hit was the economy. The confinement and the halting of a large number of business and commerce activities generated a crisis that to date is still being sought to be overcome.
Among the most affected sectors, economically speaking, the Third Sector stands out , which is made up of non-profit associations, organizations and foundations that seek to create and implement initiatives that benefit people and communities. Companies and private actors usually support it financially, but the slowdown in the economy reduced their contributions.
Faced with this panorama, in which there were more needs and aid was scarce, some altruistic institutions continued to operate despite the adversities, and today they are in a gradual recovery, such was the case of Fundación Cinépolis (FC)—philanthropic arm of the emblematic cinema chain.
To explain how the Foundation is currently working, at Expok, our director, Edgar López had the opportunity to talk with Ramón Ramírez, president of FC and director of Public Relations of Cinépolis .
We share the full interview with you!
Standing in the face of adversity: Ramón Ramírez
Since its creation in 2007, Fundación Cinépolis has Cell Phone Number List been in charge of generating shared value strategies for its interest groups , with the purpose of "contributing to social justice in Mexico", a task carried out through altruistic programs, focused on communities. vulnerable, which have three main axes:
Visual Health.
Education through Cinema.
Entertainment with Meaning.
Thanks to these axes, the Foundation has been able to bring cinema and its impact to Persons Deprived of their Liberty (PPL), girls and boys with limited resources, and offer the possibility of recovering their sight to those who suffer from a vision disorder. And although, despite the pandemic, the benefits of these initiatives continued to be granted, the truth is that with the closure of the screening rooms, the efforts were stopped, in one way or another, as Ramón Ramírez explains:
«Fundación Cinépolis, as the altruistic sister of Cinépolis, shared what the business was experiencing. and as our programs depended heavily on the operation of Cinépolis, they were put on hold ."
Ramón Ramírez, president of the FC and director of Public Relations of Cinépolis.
Despite this obstacle, Fundación Cinépolis did not stop committing to people, especially in the field of visual health, so although its results were decimated, it did not put aside its work in Del Amor Nace la Vista , a program that with the opening of cinemas and the arrival of the new normal, is regaining its momentum.
From Love Sight is Born
According to INEGI data, in 2020 there were more than 2 million 200 thousand people in Mexico with some vision problem , which shows that this problem is not a minor issue, which is why, for 15 years, the Cinépolis Foundation—along with other allies — has been concerned and occupied with the issue, through the Del Amor Nace la Sight initiative , which aims to improve the visual health of low-income people who suffer from cataract blindness and generate a culture of prevention of this condition.
Among the most affected sectors, economically speaking, the Third Sector stands out , which is made up of non-profit associations, organizations and foundations that seek to create and implement initiatives that benefit people and communities. Companies and private actors usually support it financially, but the slowdown in the economy reduced their contributions.
Faced with this panorama, in which there were more needs and aid was scarce, some altruistic institutions continued to operate despite the adversities, and today they are in a gradual recovery, such was the case of Fundación Cinépolis (FC)—philanthropic arm of the emblematic cinema chain.
To explain how the Foundation is currently working, at Expok, our director, Edgar López had the opportunity to talk with Ramón Ramírez, president of FC and director of Public Relations of Cinépolis .
We share the full interview with you!
Standing in the face of adversity: Ramón Ramírez
Since its creation in 2007, Fundación Cinépolis has Cell Phone Number List been in charge of generating shared value strategies for its interest groups , with the purpose of "contributing to social justice in Mexico", a task carried out through altruistic programs, focused on communities. vulnerable, which have three main axes:
Visual Health.
Education through Cinema.
Entertainment with Meaning.
Thanks to these axes, the Foundation has been able to bring cinema and its impact to Persons Deprived of their Liberty (PPL), girls and boys with limited resources, and offer the possibility of recovering their sight to those who suffer from a vision disorder. And although, despite the pandemic, the benefits of these initiatives continued to be granted, the truth is that with the closure of the screening rooms, the efforts were stopped, in one way or another, as Ramón Ramírez explains:
«Fundación Cinépolis, as the altruistic sister of Cinépolis, shared what the business was experiencing. and as our programs depended heavily on the operation of Cinépolis, they were put on hold ."
Ramón Ramírez, president of the FC and director of Public Relations of Cinépolis.
Despite this obstacle, Fundación Cinépolis did not stop committing to people, especially in the field of visual health, so although its results were decimated, it did not put aside its work in Del Amor Nace la Vista , a program that with the opening of cinemas and the arrival of the new normal, is regaining its momentum.
From Love Sight is Born
According to INEGI data, in 2020 there were more than 2 million 200 thousand people in Mexico with some vision problem , which shows that this problem is not a minor issue, which is why, for 15 years, the Cinépolis Foundation—along with other allies — has been concerned and occupied with the issue, through the Del Amor Nace la Sight initiative , which aims to improve the visual health of low-income people who suffer from cataract blindness and generate a culture of prevention of this condition.
